The case for spending proper money on a cable
Look, I know. Paying Apple prices for a cable feels a bit daft. And yet. I've been through enough flimsy third-party USB-C cables to wallpaper a small bathroom. The braiding frays, the connection gets wobbly, the charge rate mysteriously drops. So when a cable is rated to 240W and comes from the people who made the device you're plugging it into, there's a certain boring logic to it.
The 2m length is the real selling point here, honestly. Most cables in the box are a stingy metre, which means you're basically tethered to your wall socket like a dog on a short lead. Two metres means you can actually sit on the sofa and charge your MacBook at the same time. Revolutionary it is not, but useful? Proper useful.
Who this is actually for
If you're running a MacBook Pro or any laptop that pulls serious wattage, the 240W spec matters. Cheap cables will either slow-charge or refuse to negotiate the higher power delivery at all. This one won't. For iPhone or iPad only users though, honestly, a cheaper certified cable does the job fine.
My one honest reservation: it's still Apple pricing for what is, at the end of the day, a cable. No discount listed here, so you're paying full whack. The community heat on HotUKDeals is high, which usually means people reckon the base price is fair rather than there being some flash sale on.
Buy it if you need reliable high-wattage charging and you're done faffing about with cables that let you down. Skip it if you're only charging an iPhone.
