The kind of watch that makes you do a double-take at the price

Sixty quid. For an AMOLED display. That's the opening pitch from CMF, the budget arm of Nothing, and honestly it's a strong one. The Watch 3 Pro has no business looking this decent at this price point. Strap is comfortable enough, the screen is genuinely bright and punchy in daylight, and the whole thing feels more considered than you'd expect from something that costs less than a decent restaurant dinner for two.

I wore it for a week solid, including a particularly soggy Tuesday in Manchester, and it held up fine. The 13-day battery claim is a bit optimistic if you're using GPS and notifications heavily, but you'll comfortably get through a long weekend without hunting for a charger. That matters more than people admit.

Who this is actually for

This is a watch for someone who wants something smarter than a basic fitness band but can't justify, or simply doesn't want to spend, the money on a Galaxy Watch or Apple Watch. Students, people upgrading from no watch at all, or anyone who keeps losing or breaking things (no judgement, mate).

It's not for you if you're deep in the Apple or Samsung ecosystem and want tight app integration. The Nothing ecosystem is still fairly young, and some of the third-party app support is patchy at best.

One honest reservation: the watch face customisation, while plentiful, tips into overwhelming territory fast. More options isn't always better.

But at this price, it's hard to grumble too loudly. Proper good value for most people.